Case Studies

Representative projects across logistics, benefits administration, and equipment operations.

Logistics & Transportation

Regional Logistics Dispatch Platform

Building real-time visibility and exception management for a regional delivery network.

Client

[Representative Client]

A 50-truck regional delivery company with 3 distribution centers and 40 drivers across a 5-state area.

Challenge

Dispatch was handled via phone and spreadsheet. Delayed deliveries weren't caught until drivers called in. Route optimization happened manually, and exception handling required multiple back-and-forth calls. This created delays and made it hard to recover from disruptions.

Outcome

Dispatchers caught delays in real-time and coordinated exceptions without calls. Route efficiency improved, and the team gained visibility into operations. Delivered on time and under budget.

The approach

Discovery

We spent a week riding along with dispatchers and drivers, observing workflows and pain points. We learned that most delays were known too late—drivers would call in after missing a window. The team was also managing complex exception workflows that changed by the minute.

Design

We designed a dispatch console that showed every active delivery on a map, color-coded by status. Delays triggered alerts. Dispatchers could see upcoming exceptions and coordinate with drivers without phone calls. We also built a simplified driver app for route changes and problem reporting.

Build

We built the system using React for the front end, Node.js for the API, and PostgreSQL for data. Integration with their existing GPS hardware took extra care but was essential for real-time tracking. We ran security audits because the system handles location data.

Launch

We rolled out first to one dispatch center, ran two weeks of parallel operations with the old system, then full cutover. Training took 2 days. Within a week, dispatchers were using the new system for all decisions.

Key features

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    Real-time dispatch map

    All active deliveries on one screen, status at a glance.

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    Automated delay alerts

    When a delivery falls outside the window, dispatch gets notified immediately.

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    Exception coordination

    Dispatchers can reassign deliveries, adjust routes, and notify drivers through the platform.

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    Driver mobile app

    Simple app for receiving route changes, confirming deliveries, and reporting problems.

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    Reporting dashboard

    Weekly and daily summaries for management: on-time percentages, route efficiency, exception frequency.

Technology

React, Node.js, PostgreSQL, PostGIS for geospatial queries, AWS for hosting, Twilio for SMS notifications.

Collaboration

The team had one dedicated product lead who spent half time with us. We did weekly demos, and they gave feedback immediately. When the GPS integration got complicated, their technical team helped us understand the hardware constraints. By launch, everyone understood the system because they'd helped build it.

Benefits Administration

Self-Service Member Portal

Making enrollment and claims submission easier for benefits members, reducing support volume.

Client

[Representative Client]

A specialty benefits administrator serving small and mid-market employers with flexible health and wellness plans.

Challenge

Members could only view benefits info through a PDF guide. Claims submission required a paper form mailed in. The support team fielded 50+ calls per week explaining coverage details. Enrollment for new members was manually entered.

Outcome

Members could self-serve for common tasks. Claims submitted online were processed faster. Support calls dropped 60% in the first quarter. Enrollment took days instead of weeks.

The approach

Discovery

We observed support team calls to understand what members asked about most. We interviewed members about their pain points. Most confusion came from not understanding what was covered and when. Claims submission felt bureaucratic.

Design

We designed a portal that showed each member's specific plan details in plain language. We created a step-by-step claims submission flow that guided members through the process, explaining what each field meant. We highlighted common questions and answers for quick self-serve.

Build

We built with security and privacy in mind—HIPAA compliance was non-negotiable. We integrated with their existing claims system so submissions flowed directly to processing. We added role-based access so employers could see aggregate data without seeing member details.

Launch

We phased in by employer group, starting with the largest. We created onboarding guides and held webinars for employers to explain to their teams. The support team monitored usage and we iterated on confusing areas.

Key features

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    Personal plan summary

    Each member sees their coverage, deductible, and out-of-pocket max in plain language.

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    Guided claims submission

    Step-by-step form with help text, showing what's required and why.

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    Claims history and status

    Members can see all past claims and current status—never wondering if it went through.

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    FAQ and search

    Common questions answered directly—reducing support calls for simple questions.

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    Employer dashboard

    Employers see enrollment status and plan participation without seeing member details.

Technology

React, Node.js, PostgreSQL, HIPAA-compliant AWS setup, encryption at rest and in transit, role-based access controls.

Collaboration

We worked closely with both the product team and the support team. Support staff helped us understand what members actually asked about—not what we assumed. This was invaluable for designing the FAQ section. The compliance team reviewed security early and often, catching requirements before they became expensive late changes.

Equipment Supply

Sales-to-Service Operations Hub

Unifying fragmented sales and service workflows for a multi-location equipment supplier.

Client

[Representative Client]

An equipment rental company with 8 locations, 150+ staff, and 2000+ active customer relationships.

Challenge

Sales team used one system, service team used another. Customer data was duplicated across systems. There was no clear visibility into what equipment a customer had rented or their service history. Cross-team communication happened via email.

Outcome

One system for sales and service. Customer data unified. Service reps could see rental history instantly. Sales could see service interactions to understand customer relationships better. Cross-location visibility improved coordination.

The approach

Discovery

We mapped the full customer journey from initial sales call through long-term service. We found sales reps didn't know what service calls customers had made. Service reps often re-explained known issues because they couldn't see the sales notes. Data duplication and spreadsheet workarounds were rampant.

Design

We designed a single platform where every customer had one profile. Sales reps saw service history. Service reps saw rental agreements and past interactions. Every location could see cross-location rentals and service. Workflows for quotes, contracts, and service requests were all built into one system.

Build

This was a complex migration—we had to pull data from two legacy systems, de-duplicate customer records, and build integrations. We created a data warehouse layer that handled the messy merging safely. We built APIs so the old systems could keep running during the transition.

Launch

We did a gradual cutover by location, starting with the smallest. Sales team migrated first, then service. We ran parallel systems for 3 weeks to catch data issues. Training was intensive—this was a major change to their workflow.

Key features

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    Unified customer profile

    One customer record visible to all teams, all locations, with complete history.

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    Equipment tracking

    See what each customer has rented, when it's due back, and any pending service requests.

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    Service request workflow

    Service reps log calls, create tickets, track status—all visible to other locations and teams.

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    Cross-location dashboard

    Management sees all active rentals, due dates, service backlog, and utilization by location.

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    Quote and contract generation

    Sales reps create professional quotes and contracts directly in the system, with automatic terms and pricing rules.

Technology

React, Node.js, PostgreSQL, legacy system integrations via APIs, data warehouse for de-duplication and reporting.

Collaboration

This project required buy-in from both sales and service leadership. We did workshops with each team separately first to understand their specific needs, then brought them together to find common ground. The data migration was complex—their IT team worked closely with us to understand the legacy system quirks and ensure nothing was lost. Post-launch, we had a few weeks of intensive support as the teams adjusted to the new workflows.

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